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Independence

The role of the consultant

A financial consultant makes his professional experience and expertise available to the client. This enables the client to plan, act and protect themselves as if they had the consultant’s expertise.
Good consulting requires:
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Objective analysis

Objective analysis

Analysis of the client's circumstances and goals (age, risk tolerance, retirement needs, time horizon, tax issues).

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implementation of the strategy

implementation of the strategy

Skills to implement the strategy.

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PLANNING STRATEGY

PLANNING STRATEGY

The ability to plan the strategy

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IMPARTIALITY AND INDEPENDENCE

IMPARTIALITY AND INDEPENDENCE

Impartiality and independence of the advisor in recommending the purchase of a product or service.

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Planning strategy

planning strategy

The ability to plan the strategy.

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Impartiality and independence

Impartiality and independence

Impartiality and independence of the advisor in recommending the purchase of a product or service.

The role of a counsellor

The role of a counsellor is to make his/her professional experience and expertise available to the client. The client is thus enabled to plan, act and protect themselves as if he/she had the counsellor’s own expertise. To be effective, counselling requires:
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Objective analysis

Objective analysis

Analysis of the client's general conditions and objectives (age, risk tolerance, need for an annuity, time horizon, taxation)

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implementation of the strategy

implementation of the strategy

Advisor's skills to plan the strategy

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planning strategy

planning strategy

Advisor's skills to implement the strategy

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Impartiality and independence

Impartiality and independence

Impartiality and independence of the advisor in recommending the purchase of a product or service to the client

Welcome to the jungle

It is often the last point, impartiality and independence, that puts a strain on the advisory relationship. The commercial interest in recommending the purchase of certain products or services is great, and the financial sector is not exempt from this dynamic. The consequences can be severe. They range from the assumption of risks that are incompatible with the investor’s needs to real disasters with significant capital losses.

Who foots the bill?

This is true across the board, which is why a financial consultant should be paid directly by their client, just like an accountant, an architect, a doctor, or a lawyer. Imagine what would happen if a doctor was no longer paid by his patient or his patient’s insurance company for prescribing medication but by the pharmaceutical companies: He would no longer act solely in the interest of the patient.
So, when we turn to an intermediary, we must first check whether his interests are aligned with our own or with those of the bank and the providers of products and services such as certificates or investment funds.

One cannot serve two masters.

Good advice is rarely free.

As absurd as it may sound, free advice is a problem in this area. Unless we are dealing with non-profit associations. If we don’t pay directly for the advice, it can only mean one thing: A third party is paying the advisor without our knowledge, which creates an obvious conflict of interest.

Genève Invest & Independence

At Genève Invest (Europe), we pride ourselves on our independence. It allows us to put our skills and experience fully and exclusively at the service of our clients, without being subject to any commercial pressure to promote third-party products. Our analysts and advisors are therefore free to analyse the client’s objectives and plan and implement a personalised investment strategy by continuously searching for the best investment opportunities in the market.

Independent Financial Intermediariesn

Genève Invest (Europe) is a member of the Association Luxembourgeoise des Professionnels du Patrimoine (ALPP), an established association of the main independent financial intermediaries in Luxembourg requiring adherence to a strict code of ethics to protect their clients’ interests.

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