An additional factor contributing to increasing yields is growth in turnover. In stagnating or even shrinking branches, this can only be achieved by the very cost-intensive gaining of market share. For companies operating in growth branches, there is almost always “automatically” corresponding increases. We see good potential in, for example, the consumer goods branch. In many countries in Africa, Asia and South America, large sections of the population will in the next twenty years move up from utter poverty into the middle class. These people want to have a share of global consumption. In developed countries, in contrast, the importance of the health sector will grow continuously.